Creating Desired Futures

Contribution: Contribution: Beyond the Nostalgia of Political Spatial Practice

Edited by Michael Shamiyeh



Today’s society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today’s companies are becoming increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions. Creating Desired Futures defines design as a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly Design Thinking in business strategies well suited to the business world’s current need for innovative strategies. In 24 essays by designers, architects and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess and solve business problems. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting.